AGENDA

 

8:30am-9:30am

Coffee & Registration

 

9:30am-9:45am

Welcome & Opening Remarks

Michael Katz
Co-Founder & CEO, mParticle

 

9:45am-10:10am

Fireside Chat: Anthony Saleh

A Conversation with:
Anthony Saleh
Partner, WndrCo

Moderated by:
Michael Katz
Co-Founder & CEO, mParticle

 

10:10am-10:40am

Physical Meets Digital

Mobile is revolutionizing “offline” behaviors in a way that desktop devices never could. Learn the strategies and tactics of top brands that are successfully harnessing the multi-trillion dollar physical-to-digital and digital-to-physical opportunities to create new markets, better serve customers, and stay ahead of the competition.

A Conversation with:
Josh Williams
Technical Product Manager, Starbucks

Tanner McGrath
Lead Product Manager for Growth Engineering, Postmates

Paul Jeszenszky
Chief Marketing Officer, Breather

Moderated by:
David Spitz
Chief Marketing Officer, mParticle

 

10:40am-11:10am

Break

 

11:10am-11:40am

Mobile Life

Smartphones are way more than just another consumer technology device. As the most “personal” media ever known to man, they help us learn and play, connect with the people who matter to us, live healthier lives, and even discover new people, places and things. This panel will explore a "day in the mobile life” of the future user and what’s necessary to anticipate and address their needs.

A Conversation with:
Jeff Morris Jr.
Director of Product Management – Revenue, Tinder

Julie Fleischer
VP of Product Marketing, Neustar Inc.

Greg Emerson
Mobile Product Manager, The Wall Street Journal

Gerald Brun
Director of Product, Growth & Onboarding, Weight Watchers

Moderated by:
Max Clark
Chief Revenue Officer, mParticle

 

11:40am-12:00pm

Fireside Chat: Ajay Relan

A Conversation with:
Ajay Relan
Humanitarian, Entrepreneur & Investor

Moderated by:
Michael Katz
Co-Founder & CEO, mParticle

 

12:00pm-1:00pm

Lunch & Group Activity

 

1:00pm-1:30pm

Engaging Customers For Life

Where the web era was characterized by a heavy focus on customer acquisition (SEM, SEO, etc), the big winners in the mobile era are companies that have mastered full-lifecycle engagement to create amazing experiences for their users that grow richer over time. Get an inside look at how top companies are engaging audiences 1-on-1 at massive scale to engender loyalty, advocacy, and enduring relationships.

A Conversation with:
John Egan
Engineering Manager, Pinterest

Sridharan Ravichandran
Senior Product Manager, Growth, Soundcloud

Matt Widdoes
Director of Performance Marketing, King.com

Moderated by:
Austin Hay
Mobile Growth Consultant, General Manager, HBE Ventures

 

1:30pm-2:00pm

Building Product Experiences That Stick

What does a pioneering razor company, a global online newspaper, and the leading team communications app have in common? All of them have masterfully blended art and science into an experience that, despite all odds, has become a core, intimate part of increasingly distracted and highly-busy people’s lives. This session will explore making products that “stick” and how those learnings can be applied to other businesses and industries.

A Conversation with:
Julia Beizer
Head of Product, The Huffington Post

Jules Walter
Product Manager, Slack

David Bakey
VP, Growth Marketing, Harry's

Moderated by:
Sam Dozor
Director of Mobile Engineering, mParticle

 

2:00pm-2:30pm

The Modern Marketing Stack

We’ve all seen the logo charts and stats. Technology budgets are shifting from CIOs to CMOs, and with that trend, the numbers of platforms and tools in the average marketer’s stack continues to rise each year. This panel will discuss how the marketing stack of the future will be integrated and organized, and what that means for brands, service providers, and consumers.

A Conversation with:
Peter Hamilton
CEO, Tune

Bill Magnuson
Co-Founder & CEO, Appboy

Mike Molinet
Co-Founder & COO, Branch Metrics

Al Harnisch
Director of Strategy, Prolific Interactive

Moderated by:
Adam Biehler
Head of Partnerships, mParticle

 

2:30pm-3:00pm

Break

 

3:00pm-3:30pm

The Future of Fandom

Modern sports fans don’t just want to watch the game, they want to be part of it -- inside the stadium and out, and across all screens, channels and platforms. Evolutions in VR/AR, fantasy, and in-game analytics will continue to feed even greater demand. How will teams, leagues, and athletes keep fans cheering? Join us as our panel of sports engagement experts weigh in.

A Conversation with:
Jeremy Levine
Founder & Co-CEO, DRAFT

Shoji Ueki
Senior Director, Growth Marketing, SeatGeek

Moderated by:
Jillian Burnett
Director of Customer Success, mParticle

 

3:30pm-4:00pm

Mobile Money

The retail banking, brokerage, and financial planning experiences are evolving rapidly. How will modern financial companies, enabled by new technologies, address the needs of a new generation of mobile-first consumers? Join us for a look into how mobile money has, and will, change the world.

A Conversation with:
David Favicchio
Senior Product Manager - Mobile, Fidelity Investments

Joel Witten
Head of Data Engineering & Analytics, Venmo

Justin Paterno
Chief Operating Officer, StockTwits

Moderated by:
Mike Dudas
Chief Revenue Officer, Button

 

4:00pm-4:30pm

Mobile Commerce

Mobile commerce has reached a tipping point. Forrester estimates that a third of all retail sales (including offline ones) are now directly influenced by mobile behaviors. This panel will delve into the mobile acquisition, retention, and monetization playbooks of three of the world’s top eCommerce brands.

A Conversation with:
Stephanie Chang
Director, Performance Marketing, Etsy

Lauren Picasso
Director of Marketing, Jet

Jackson Jeyanayagam
Chief Marketing Officer, Boxed

Moderated by:
Sarah Nassauer
Reporter, The Wall Street Journal

 

4:30pm-6:00pm

Cocktails & Networking Session